Filling the gap in the Serbian and regional fruit, vegetable, and wine market space, Agro Belgrade is becoming one of the leading trade events and conferences in the Balkan region designed to showcase Serbia’s high-quality products and to generate new sales and exports. 

Serbian and regional ministers of agriculture, mayor of Belgrade, US and Netherlands Ambassadors to Serbia, and organizer at the Agro Belgrade opening ceremony.

For the fourth year in a row, Agro Belgrade, a specialized fruit, vegetable, and wine fair, gathered producers, suppliers, and traders from Serbia and the wider region. The fair took place in Belgrade from January 26 to 28, 2023, with the support of the USAID-funded Big Small Businesses Project, the Serbian Ministry of Agriculture, the City of Belgrade Secretariat for Agriculture, NALED, and the Kingdom of Netherlands. With more than 500 domestic and regional exhibitors and attendance from regional Ministers of Agriculture, Agro Belgrade 2023 again confirmed its position as the leading regional fruit, vegetable, and wine event. The fair also hosted an industry conference and facilitated partnerships between Serbian and regional producers and regional and international buyers, retailers, and distributors.  

B2B meetings.

Apart from Spanish, Dutch, Italian, Hungarian, Belgian, and Israeli firms, this year the fair was also attended by 40 companies from North Macedonia, Albania, Montenegro, Bosnia and Herzegovina, and Croatia. In total, around 90 business-to-business networking meetings occurred between participating companies and 15 prospective buyers and traders. 

Agro Belgrade also provided an opportunity for all visitors to take part in an extensive three-day conference schedule alongside top experts and leading companies from the sector. Six panels and three workshops with more than 35 participants discussed the latest knowledge and trends on key topics, such as the market outlook and trends in key product categories, workforce development, renewable energy, the impact of climate change in agriculture, digitalization solutions, and more. Around 400 attendees took part in the conference program. 

A panel on market trends and challenges.

Agro Belgrade’s partnerships with local and national industry institutions is further evidence of its market impact and role as a relevant player in Serbian and regional fruit, vegetable, and wine production. Partners include the Serbian Ministry of Agriculture, the City of Belgrade Secretariat for Agriculture, the Netherlands Embassy, the Spanish Embassy, the regional USAID-funded Economic Development, Governance and Enterprise Growth (EDGE) Project, and a wide range of private sector sponsors. USAID was initially one of the primary financial backers in the early years of Agro Belgrade. Now, through its Big Small Businesses Project, USAID provides the event with limited financial support, which is a testament to the sustainability of previous efforts.