Sarah Sahlaney is an associate director for social and behavior change and gender at ACDI/VOCA, where she works with USAID, the Bill and Melinda Gates Foundation, and the World Food Programme projects to identify and change target behaviors. ACDI/VOCA combines approaches from sociology, psychology, behavioral economics, and public health to identify barriers to and motivators for behavior change. Sarah works on the full gamut of human behaviors, including those in agriculture and livestock, women’s empowerment, agricultural cooperative development, finance, and marketing.