Complex market dynamics make it difficult for farmer to identify specific geographical markets and clear time periods in which to sell their crops. MarketFinder identifies market opportunities for agricultural products locally, regionally, and internationally. MarketFinder conducts comprehensive cost-benefit analysis across a series of marketing variables to determine the markets with the greatest returns.

MarketFinder combines crop simulation and budgeting with an analysis of marketing options, export factors, competitive products, risk considerations, and price elasticity. Before any capacity-building efforts are done within a market system, MarketFinder identifies the most promising value chains and markets around which to engage market actors through three components:

  1. Market Window: identifies unmet demand windows in the agricultural sector and analyzes price elasticity across seasons.
  2. Cost Benefit: calculates the profitability of all actors within a value chain to determine the optimal pricing levels that would attract investment.
  3. Crop Simulation: determines the variety and targeted yields that would be required to achieve profitability, warrant investment, and meet demand.


MarketFinder is one of three tools in our Market Systems approach:

MarketFlow: improves efficiency of market systems and value chains

MarketFacilitator: engages market actors to reach new markets

MarketFinder: identifies the most promising agriculture markets


Measuring Success

We rigorously monitor project activities and adaptively manage them to achieve success for our clients. We customize every project to meet the unique demands and emerging challenges of each situation. For MarketFinder, we create a comprehensive evaluation that builds from the following measures:

Output: # of profitable market windows identified