Too often when development programs impart messaging through cascade trainings, the message’s accuracy diminishes as it moves from person to person. With STICKS, beneficiaries receive a consistent message through a simple process that promotes social cohesion and enables the monitoring of adoption. The STICKS tool empowers project staff, field extension agents, and community leaders to communicate vital behavioral change information to beneficiaries.

The STICKS tool (Scalable Tracker for Imparting Certified Knowledge and Skills) is a large document printed on a durable tarp-like material that withstands the elements, rolls like a scroll, and proudly displays the lead trainer’s credentials. The lead trainer uses this tool to impart a message via cascade training to beneficiaries. STICKS supports cascade training with the following features:

  1. Photos of discrete adoptions: the reverse side shows clear photos of specific actions that the project is encouraging the target audience to adopt. The minimal use of words aids communication with people with low-literacy rates.
  2. Credentials: the front (top half) displays the credentials of the lead trainer by showing the logos of known agencies that have certified this trainer’s knowledge. Also, a community goal in terms of the number of people the project aims to train is listed.
  3. Tracking: the front (bottom half) provides space for people to print their name, gender, and mobile number after the lead trainer has shared a message. This shows the lead trainer’s progress toward the community goal, and provides a monitoring resource for assessment of adoption.

Measuring Success

We rigorously monitor project activities and adaptively manage them to achieve success for our clients. We customize every project to meet the unique demands and emerging challenges of each situation. For STICKS, we create a comprehensive evaluation that builds from the following measures:

Output: number of lead trainers certified

Outcome (immediate): number of people trained by lead trainers

Outcome (distant): number of people adopting new skills or behaviors