Noubia Gribi

Country Director & Chief of Party, Lebanon

Chief of Party and Country Director for ACDI/VOCA’s Action for Sustainable Agro-Industry in Lebanon (ASAIL) Program Noubia Gribi has over 15 years of international development experience, with expertise in sales, marketing and economic analysis in public and private sector technology development. Her commodity experience includes horticultural products, medicinal plants, essential oils, herbs and spices. As head of ASAIL, Ms. Gribi uses a value chain approach to develop two subsectors: niche Lebanese foodstuffs and small ruminant dairy products. Ms. Gribi has been chief of party, team leader and consultant on numerous projects throughout the Middle East and North Africa. She also won and implemented an ACDI/VOCA Lebanon Rapid Animal Feeding Aid Program, funded by the USAID Office of Foreign Disaster Assistance and the U.K. Department for International Development, to conduct a four-month emergency relief program to increase livelihood security of households impacted by the 2006 Israel-Hezbollah hostilities. Ms. Gribi is well versed in market promotion activities that involve establishing linkages between exporters and regional and international markets. In Madagascar, she assisted Malagasy agricultural producers and exporters in identifying niche markets for their products and improving product quality. Previous to that, she won a World Bank-funded project for marketing agriculture products in Egypt as an income-generating activity for Bedouin women. In Yemen, Ms. Gribi trained nine female-headed NGOs to create value-added handicraft products to increase earnings. She earned her M.S. in information systems from Strayer University and her M.A. in agricultural economics at the National Institute of Agriculture in Algiers. Ms Gribi is a native Arabic speaker and is fluent in English and French.