This post originally appeared on The SEEP Network.

With the recent publication of the State of Food Security and Nutrition in the World by the Food and Agriculture Organization of the United Nation, many experts are turning their attention toward concerning trends in the future of food. How we will feed a growing population? What impact will the emerging middle class have on food preferences and the demand for animal-sourced proteins? How will we sustain farming systems amidst growing urbanization? The future looks bleak:

Prevailing trends suggest a need for transformative change in agriculture and food systems worldwide. Innovative solutions can increase productivity with fewer and aging farmers. And the private sector can play a major role in reforming agriculture production by cutting down on food waste and transitioning to better nutrition.

Before we dive into how the private sector is the linchpin to improving food systems, let’s start by defining a food system versus a food environment.

“A food system gathers all the elements (environment, people, inputs, processes, infrastructures, institutions, etc.) and activities that relate to the production, processing, distribution, preparation and consumption of food, and the outputs of these activities, including socio-economic and environmental outcomes.” — the High-Level Panel of Experts on Food Security and Nutrition’s 2017 report, Nutrition and Food Systems

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Source: The Global Panel on Agriculture and Food Systems for Nutrition’s Food Systems and Diets: Facing the Challenges of the 21st Century report

The food environment is what mediates an individual’s food acquisition and consumption with the wider food system; it includes the availability, accessibility, affordability, desirability, convenience, marketing, and properties of food sources and products.

Like an inclusive market systems approach to development, which works with many market actors, the food system approach works with similar actors, such as smallholder farmers, agricultural input suppliers and traders, food processors, consumers, governments, and civil society. A food systems approach looks at the food environment to improve the conditions driving individual diet quality.

Diet quality is often the point that brings nutritionists in conflict with the private sector. With the rising demand for prepackaged convenience foods, which are typically higher in fats and sugars, we often blame the private sector for prioritizing profits over healthy diets. We also fail to see the potential synergies that can come from collaborating with food companies and leveraging their expertise.

When we try to control the quality or content of nutrition messages, we sometimes lose focus on the power of the private sector to sustainably improve nutrition on a large scale. What would the future of food look like if we engaged with the private sector as a linchpin for everything from creating sustainable, innovative agriculture, driving the demand for good nutrition, and redistributing food to barren areas to positively shaping the food landscape and spreading nutrition messages?

Join me at the 2018 SEEP Annual Conference on Tuesday, October 2, from 2:15 p.m. to 3:45 p.m. as I discuss the private sector’s role in changing the food environment to improve nutrition alongside experts from Tanager, an affiliate of ACDI/VOCA, the Global Alliance for Improved Nutrition, and Sanku. Come and learn with us as we dig into some of the exciting solutions, challenges, and motivators of engaging with private sector.